Situation Analysis

                             CHAPTER 1   PROJECT OVERVIEW                              

1.1 INTRODUCTON



            BROS is the number one water bottle brand in Malaysia. BROS is the most well know water bottle of reusable which is made from 100% Bisphenol-A (BPA) free material. Mostly of the BROS products can withstand heat up to 95°C. They have the good quality in their product which they will go through all water bottles are tested safe by qualified as well as recognized as international standard like FDA (U.S Food and Drug Administration) and LFGB (German Food Commodity and Feed Law). The BROS water bottles are designed with colorful and creativity that contain themes for each design.

            BROS offers the consumers with not only high-quality water bottles that are BPA free, but also environmentally friendly. BROS had played the important role and concern about environmental sustainability. By reducing the disposal of plastic water bottles, BROS had produced to reduce the plastic waste and at the same time, they had made a strong environment message to the people. There are several types of BROS water bottles like Junior, Pure, Crystal Plus+, Alooart and Mug2Go. BROS had launched several ranges of water bottle to suit the consumers’ needs and preferences.

            At BROS, safe and eco-friendly as well as colorful and creative designs of the water bottles had reflected the BROS show the positive living towards the people. BROS aims to get more people to switch to reusable and refillable water bottles. This means they are making a statement of reducing the use of plastic water bottles and they are taking action to reduce waste. It also gives the consumers the best water bottle, beginning with the unique of water bottle which are creativeness of designs and last but not least with the environment awareness.

1.2 PROBLEM STATEMENT AND ISSUES
            BROS is the number one brand in Malaysia yet mostly of the consumers’ unaware even unconcern about the unique usage of the BROS bottles such as the 100% Bisphenol-A (BPA) free and can withstand heat of 95º. The consumers rather buy another brands water bottle than BROS water bottles because of the prize or they are more knowledgeable about other brands. Besides, not much of people concern about the important of a reusable bottle. This somehow has lowered down the brand awareness and loyalty.

            Thus, this situation analysis will focus on how to increase the levels of brand awareness and loyalty toward the customer. There need to be an improvement in the advertisement. This in turn will drive customer to loyalty to the brand.

1.3 OBJECTIVES AND AIMS
1.3.1     Objectives
·         To introduce the knowledge and uniqueness of BROS water bottle to the consumers.
·         To create awareness to the consumers about BROS reusable water bottle and the environmental.
·         To advertise the BROS brand through print ads, TV commercial, website, exhibition booth, other collaterals.

1.3.2 Aims
·         To build a unique image and stand out from other available brands in the market.
·         To clearly communicate the values and commitments of BROS water bottle to the customers
·         To create a BROS water bottle community where can share with the consumers on improving the product offerings.
·         To create a unique personality that can be associated with the consumers, focusing not only as water bottle brand but also the medium of environmental awareness.

                                 CHAPTER 2   PROJECT PROFILE                              
2.1 PRODUCT NAME
BROS

2.2 Product Classification
BROS offers the consumer with not only long lasting and durable, but also eco-friendly and creative water bottle that help preserve the environment for the future generations. Besides, it is also shopping goods which customer can bring the BROS water bottle along with them.

2.3 Product Range
2.3.1 Junior
These little cups are designed for the young and the adorable to keep them happily hydrated around the clock. With easy-to-grip handles for tiny hands to hold and a flip cap for maximum hygiene.
  • BPA Free - Made from 100% Bisphenol-A (BPA) free material.
  • Can withstand heat up to 120°C.
  • BROS Junior is made of high quality food grade polypropylene (PP). Its flip cap is
made of Acrylonitrile Butadiene Styrene (ABS).
  • Types: 250ml Training Cup, 250ml Sippy Cup and 300ml Sippy Cup.

2.3.2 Pure
BROS Pure series, like its name, aspire to make every sip of purely refreshing. These contrasting colored water bottles are ergonomically designs and come with a flip top straw cap. Made from Eastman Tritan Copolyester, rest assured that your daily water intakes are taken care of in a healthier and jazzier way.
  • BPA Free - Made from 100% Bisphenol-A (BPA) free material.
  • Can withstand heat up to 95°C.
  • BROS Pure bottle is made of Eastman Tritan™ Copolyester.
  • Types: 450ml

2.3.3 Crystal Plus+
There are creatively and colorfully designed with nice graphics, form and grip. But beyond that is what matter most. This collection is eco-friendly, clear and stain-resistant.
  • BPA Free - Made from 100% Bisphenol-A (BPA) free material.
  • Can withstand heat up to 95°C.
  • BROS Pure bottle is made of Eastman Tritan™ Copolyester.
  • Types: 350ml (Straw), 350ml, 450ml, 550ml (Straw), 550ml (Narrow), 550ml, 
            750ml, 1000ml and 1600ml.

2.3.4 Allooart
Committed to innovation and healthy living, BROS Alooart water bottles are made from 99.5% pure aluminium with food-grade Swiss-made liner. The bottle cap is made up of food-grade polypropylene (PP), which comes with handle for users to carry everywhere conveniently.
  • BPA Free - Made from 100% Bisphenol-A (BPA) free material.
  • Can withstand heat up to 100°C.
  • BROS Alooart is constructed from pure aluminium (99.5%) with food- grade
Swiss made liner and the cap is made up of food-grade polypropylene (PP).
  • Types: 600ml, 800ml and 1000ml

2.3.5 Mug2Go
Simply toss this stylish food grade 18/8 stainless steel BROS Mug2Go in your bag and commute around fuss free as the leak proof screw cap makes sure is safe and secure. Sip it assuredly as the electro-polished interior of the mug ensures a clean tasting.
  • BPA Free - Made from 100% Bisphenol-A (BPA) free material.
  • Can withstand heat up to 100°C.
  • BROS Mug2Go is a double walled vacuum insulated mug and it is made
from stainless steel.
  • Types: 250ml, 350ml and 450ml

2.4 Product Characteristics
2.4.1 Junior
These little cups are designed for the young and the adorable to keep them happily hydrated around the clock. With easy-to-grip handles for tiny hands to hold and a flip cap for maximum hygiene.

List of Products:
      i.        250ml Training Cup


    ii.        250ml Sippy Cup

   iii.        300ml Sippy Cup


2.4.2 Pure
BROS Pure series, like its name, aspire to make every sip of purely refreshing. These contrasting colored water bottles are ergonomically designs and come with a flip top straw cap. Made from Eastman Tritan Copolyester, rest assured that your daily water intakes are taken care of in a healthier and jazzier way.
 


2.4.3 Crystal Plus+
There are creatively and colorfully designed with nice graphics, form and grip. But beyond that is what matter most. This collection is eco-friendly, clear and stain-resistant.

List of Products:
      i.        350ml Straw


    ii.        350ml

   iii.        400ml

   iv.        450ml

    v.        550ml (Straw)   


   vi.        550ml (Narrow)

  vii.        550ml

viii.        750ml


   ix.        1000ml

    x.        1600ml


2.4.4 Alooart
Committed to innovation and healthy living, BROS Alooart water bottles are made from 99.5% pure aluminium with food-grade Swiss-made liner. The bottle cap is made up of food-grade polypropylene (PP), which comes with handle for users to carry everywhere conveniently.

List of Products:
      i.        600ml


    ii.        800ml        
       
   iii.        1000ml


2.4.5 Mug2Go
Simply toss this stylish food grade 18/8 stainless steel BROS Mug2Go in your bag and commute around fuss free as the leak proof screw cap makes sure is safe and secure. Sip it assuredly as the electro-polished interior of the mug ensures a clean tasting.

List of Products:
      i.        250ml
  
    ii.        350ml

   iii.        450ml
 

2.5 Distribution
The BROS water bottles are distributed indirect to the consumer where they have to purchase the products in other distributor stores. Below is the list of distribution coverage of BROS:
  • Departmental Store
-       Isetan, Jusco, Living Quarters, Max Valu, Parkson, Robinsons and Sogo
  • Chain Store
-       ACE Hardware, Home-mart, Live It Up and Popular
  • Hypermarket and Supermarket
-       AEON Jusco, Giant, Tesco and Village grocer
  • Retail
-       Dix

2.6 Product Life Cycle



2.7 The Brand
BROS is the name of brand of water bottle developed and owned by Living Wing Sdn Bhd which is located at Petaling Jaya. It established since 2004 and is the number one water bottle brand in Malaysia. In 2004, the water bottles that BROS produced are plain and transparency bottles and at the same time, BROS was focused on the environment sustainability which means eco-friendly. After that, BROS came out with the idea having designs printed on the water bottles.

All the products are made from 100% Bisphenol-A (BPA) free material. BROS had a tested safe by qualified and was recognized by international standard which are the FDA (U.S Food and Drug Administration) and LFGB (German Food Commodity and Feed Law) requirement. The brand is not only offer durable and long lasting products, but also friendly to the environmental. The BROS provides high-quality products to the consumers while at the same time, help to preserve the environmental for the present and also future generations. Last but not least, the colorful and creativeness of the water bottle is the unique of the brand where the every single design of BROS bottles is crafted to celebrate the richness and the diversity of life. 

2.8 Brand Image and Implication
BROS is quite well know in Malaysia but still there are lack of brand awareness by the consumers and it is in the growing stage because the brand is starting to advertise their brand to attract the consumers attention.

2.9 Strength and Weakness
Strength
Weakness

Long Lasting and Durable
Not allow for dishwasher
Environmental Friendly
Cannot clean with hard brush
Colorful and Creativeness
Lots of Competitors
Reusable
Lack of Brand Awareness and Loyalty
Doesn't retain or impart flavors 
Lack of knowledge about the product

2.10 Advantages and Disadvantages
Advantages
Disadvantages

Easy to purchase
Damage the surface of inner bottle when using the dishwasher
Healthy and 100% BPA free
Lead to mold when bottle cap moisture trap in the water bottle
Reasonable price
Lack of buyers
Protect the environmental
Customers might purchase other brand

2.11 Unique Selling Proposition (USP)
BROS is well known for their 100% Bisphenol-A (BPA) free material with colorful and creative water bottles which are not only long lasting and durable, but it plays the important role which is the eco-friendly that helps preserve the environment for the future generations.

2.12 Promotional History and Advertising Schedule
2009
  • BROS 09/10 Launched – Designer Water Bottle Collection (17th September 2009)
Official launched of BROS 09/10 Designer Water Bottle Collection at The Garden Cafe, One Utama Shopping Center. In conjunction with the launch and as part of its BROS Care corporate social responsibility programme, BROS will be making charitable contribution to World Wide Fund for Nature (WWF) Malaysia for environmental awareness related to the NGO‘s turtle conservation programme and to World Vison Malaysia for sustainable community development.

  • BROS & Waterfall  Survivors – Joins Global Day Of Climate Action (6th November 2009)
BROS & Waterfall Survivors joined tenth of thousands global communities from over 150 countries in a symbolic Save Our Waterfalls (SOW) Campaign at Kanching Waterfalls, Rawang. The objectives of the event are to clean up the waterfall and to support 350.org in this global day of climate action.

2010
  • Dreams Really Do Come True - The World Vision Experience (18th January 2010)
  • 30 Hour Famine 2010 - Light Up Their Life (25th March 2010)
BROS was the event sponsored. BROS contributions help deliver health and educational improvements and support vital development in the communities where the sponsored children live.

  • 321 - 3 Acts 2 Love 1 Earth (19th August 2010)
BROS is set to revive what seems to be a cliche yet is the vital way to save our earth. Bringing in old or used water bottles of any material and any brand except PET bottle and get a brand new selected BROS Crystal bottle at a discounted price. Trade-in offer given on one-to-one basis; one old or used water bottle is valid for one BROS Crystal bottle purchase only.

2011
  • Click Water Project (14th February 2011)
Bros was aiming to fund 2 water & sanitation systems which cost RM 5000 each. For every single click of "Like" on Facebook, BROS will donate RM0.50 to World Vision’s 'Gifts of Hope' fund to purchase Water & Sanitation Systems for poor communities in Vietnam.

  • Save Some Green, Save Some Money (11st - 17th July 2011)
The event was held at KL Sentral and it objective was saving the earth which mean eco-friendly. The promotion was free 1 BROS Crystal 321 750ml water bottle with any purchase from 2011 collection. There was also had discount 20%, 30% and 50% respectively on purchasing of BROS water bottle.

  • Cheers 2 Art  bazaar @ Annexe Gallery, Central Market, KL (24th September 2011)
  • Artsy Saturday @ Cheers 2 Art (6th October 2011)
A gathering of passionate local artists, designers, crafters, and art vendors, this happening art bazaar will satisfy your look-outs for creative prints, refined handmade and exquisite accessories items. There was a party to have fun to be inspired and infused with creativity.

  • Make Friends With Happy Animals (25th November 2011)
Introducing the BROS Crystal Plus+ BPA free “Popomimi Land” kids bottles. Limited to kids only and all kids’ activities are free of charge.

2012
  • An open call to promote healthy living (28th September 2012)
There were 2 contests and the contest period was on 26th September until 30 November 2012. The “Hydrate Nag & Win” contest was creatively nagging you friend to drink more water. On top of that your friend might be rewarded with BROS bottles just because you care and the prize was iPhone 5, Samsung S3 or new iPad. The “Hydrate Post & Win” contest was snap your photo with BROS bottle, post it to Facebook and get the chance to win the iPhone 5 or Samsung S3.

  • Sale Up to 50% off
There was big bang BROS sale at Sunway Giza Mall (15th November 2012 – 1st January 2013), The Curve (30thNovember 2012 – 1st January 2013), 1 Utama (5th – 16th December 2012) and Kl sentral (10th – 20th December 2012).

  • Buy & Win (30th May – 20th June 2013)
Buy a BROS bottle to win the fabulous prizes like iPad Mini x10, RM500 cash xx10 and BROS Hamper x30.

2.13 Positioning Statement
BROS it the number one water bottle brand in Malaysia that produces high quality with and design with colorful and creative water bottle which is made from 100% Bisphenol-A (BPA) free material that is long lasting and environmentally friendly to not only urban area’s young adult but also the sub-urban. 

                                       CHAPTER 3   THE COMPANY                               
3.1 Company Overview
Living Wing Sdn. Bhd. was incorporated in 2003 as a distributor for lifestyle products and has since become one of the leading pioneers in distributing and marketing lifestyle products in Malaysia. Products distributed by Living Wing are marked by a focus on functionality, innovativeness, simplicity and quality of improving everyday lifestyles. As a dynamic brand for modern living quality products, Living Wing is the only one distributor for 5 prominent global brands in Malaysia such as SIGG Switzerland (Aluminum Water Bottles), Envirosax (Designer Reusable Bags), Flipper (Toothbrush Holders), Multiple Choice® (Tableware and Dinnerware) and Propaganda (Decorative Gifts)

In 2004, sighting the market potential in drinking bottle, Living Wing was the first company to bring in polycarbonate bottle to the Malaysian market. This also marks Living Wing’s first in-house born brand, BROS. In the same year also, an inspiration crossed into the minds of the management and they revamped the bottle by adding colorful and fun imprinted designs onto each bottle, pioneering and setting the trend in imprinting design on water bottles. Living Wing had always persisted in their business philosophy to provide choices for better living.

3.2 Business Description
Living Wing Sdn. Bhd. is wholly owned and developed with BROS. A brand that is constantly moving forward, over the years, BROS has launched several ranges of water bottles to suit individuals’ needs and preferences. BROS is distributed nationally and regionally by Living Wings Sdn. Bhd. It is a company which distributor the daily lifestyle product to the whole Malaysia and also known as wholesale supplier provides an alternative for better living. The lifestyle products distributed by the company are mainly focus of functionality, innovativeness, simplicity and quality of improving everyday lifestyles. They are suppliers of lifestyle products, cutleries, bottle pouches, reusable bags, shopping bags, bean bags, tableware, dinnerware, coffee ware, toothbrush holders. The Living Wing Sdn. Bhd. also distributed the global product in Malaysia like SIGG Switzerland (Aluminum Water Bottles), Envirosax (Designer Reusable Bags), Flipper (Toothbrush Holders), Multiple Choice® (Tableware and Dinnerware) and Propaganda (Decorative Gifts).

Living Wing Sdn. Bhd. is become one of the leading pioneers in distributing and marketing lifestyle products in Malaysia. The company mostly distributed the product in Malaysia department store, chain store, retail as well as hypermarket and supermarket such as AEON, Popular, ACE Hardware, Isetan, Parkson and other. They do not compromise quality for convenience sake but for edge to persistently ensure superior quality in their product.  The company business is normally targeted on household like housewife and family.

About BROS Proudly developed and manufactured in Malaysia since 2004, BROS reusable water bottles set the trend through superior quality materials, innovation and better design. Committed to health and the environment BROS encourages more people to get hydrated for health. The water bottles are committed to contributing to a greener ecosystem for our vulnerable planet through innovation and inspiring designs. By providing a compelling alternative to disposable plastic bottled water, BROS reusable water bottle is a simple way to reduce plastic waste and at the same time, making a strong environmental message.

3.3 Company History
Living Wing Sdn. Bhd. was incorporated in 2003 as a distributor for lifestyle products and has since become one of the leading pioneers in distributing and marketing lifestyle products in Malaysia. This company was founded by Terence Lee Soon Teck which the manager director.  Terence Lee, owner of BROS water bottle business and distributor of SIGG and some other products that are environmentally-friendly, will share with us his business strategies and his plans to propel his business to greater heights Products distributed by Living Wing are marked by a focus on functionality, innovativeness, simplicity and quality of improving everyday lifestyles as well as suppliers of lifestyle products, cutleries, bottle pouches, reusable bags, shopping bags, bean bags, tableware, dinnerware, coffee ware, toothbrush holders.

3.4 Key People
Terence Lee Soon Teck
Managing Director

3.5 Location and Subsidiaries
  • Living Wing Sdn Bhd (Malaysia - Head Quarters)
    22A, Jalan PJU 3/48
    Sunway Damansara Technology Park
    47810 Petaling Jaya, Selangor, Malaysia
Tel       : 603 7880 3066
Fax      : 603 7880 2055
Email   : infor@bros.com.my
Web     : www.bros.com.my
Contact: Mr. Terence Lee
Global Distributor 
  • Colourful Products Pty Ltd (Australia)
Unit 11, 24 Baile Road,
Canning Vale WA 6155.
Tel       : 618 9455 3833
Email   : australia@bros.com.my
Contact: Mr. Fai Tang

  • 3 Strands (Canada)
126 Briston Private,
Ottawa, Ontario,
Canada.
Tel       : +1 (613) 890-3717
Email   : canada@bros.com.my
Contact: Mr. Nicholas Yee / Ms. Fiona Wong

  • Chalmers Dale & Co. Pty Ltd (China)
Block C, F10,
No. 345, Xianxia Road,
200336 Shanghai, China.
Tel       : 86 21 60096011
Email   : china@bros.com.my
Fax      : 86 21 62296087
Contact: Ms. Maggie

  • Indomed (Indonesia)
Jl. Pluit Karang Permai,
Block C9 Utara No.1,
Jakarta 14450 Indonesia.
Tel       : 62 21 3307 1000
Fax      : 62 21 6669 7080
Contact: Mr. Chandra Dikdjaja

  • Creative Moms Pte Ltd (Singapore)
82 Genting Lane,
#06 – 01,
349567 Singapore.
Tel       : 65 6741 9198
Fax      : 65 6741 9298
Email   : singapore@bros.com.my
Contact: Ms. Choong Yih Min

  • Gentalink Co. Ltd (Taiwan)
4F-1, No.2, Rueiguang Road,
Neihu District,
Taipei Taiwan.
Tel       : 886 2 27917711
Email   : taiwan@bros.com.my
Fax      : 886 2 27917705
Contact: Mr. Steve Chen

3.6 Brands, Major Products and Services
Living Wing is the only one distributor for 5 prominent global brands in Malaysia:
  • SIGG Switzerland (Aluminum Water Bottles)
  • Envirosax (Designer Reusable Bags)
  • Flipper (Toothbrush Holders)
  • Multiple Choice® (Tableware and Dinnerware)
  • Propaganda (Decorative Gifts)

3.7 Corporate Vision
  • To be focus on functionality, innovativeness, simplicity and quality of improving everyday lifestyles.

3.8 Corporate Mission
  • To be a leading pioneers in distributing and marketing lifestyle products in Malaysia.

3.9 Company’s Current Promotional Strategy
In brief, most of the promotional strategies that organized by the Living Wing Sdn. Bhd. are in contest form which allow the consumers to participate and stand a chance to win and grab the prize. Besides, there are some campaigns that organized to create awareness and attention by the people about the reusable water bottle towards the environmental as well as health. 
2012
  • An open call to promote healthy living (28th September 2012)
There were 2 contests and the contest period was on 26th September until 30 November 2012. The “Hydrate Nag & Win” contest was creatively nagging you friend to drink more water. On top of that your friend might be rewarded with BROS bottles just because you care and the prize was iPhone 5, Samsung S3 or new iPad. The “Hydrate Post & Win” contest was snap your photo with BROS bottle, post it to Facebook and get the chance to win the iPhone 5 or Samsung S3.

  • Sale Up to 50% off
There was big bang BROS sale at Sunway Giza Mall (15th November 2012 – 1st January 2013), The Curve (30thNovember 2012 – 1st January 2013), 1 Utama (5th – 16th December 2012) and Kl sentral (10th – 20th December 2012).

2013
  • 1 - 2 - 3 - 4 - 5 ... Let's Count and Win! (24th May – 16th June 2013)
Count the Canimals to win BROS X Canimals Hamper with term and condition which is you must purchase any BROS bottle to participate the contest.

  • Buy & Win (30th May – 20th June 2013)
Buy a BROS bottle to win the fabulous prizes like iPad Mini x10, RM500 cash xx10 and BROS Hamper x30.

                    CHAPTER 4   CONSUMER AND STAKEHOLDERS                 
4.1 Current Consumer' Characteristics
4.1.1 Demographics
Age
·         15 to 30 years old
Gender
·         Both male and female
Education Level
·         Secondary
·         Diploma
·         Degree
·         Master
·         Doctoral/PhD
Occupation
·         Unemployed
·         Part-time
·         Full time
Income
·         RM 500 to RM 5,000
Race & Ethnicity
·         All
Geographical Location
·         Urban and Sub-urban

4.1.2 Psychographics  
Personality
·         Hardworking
·         Loves being with family
·         Workaholic
Attitude
·         Extremely conservative in own views
·         Strong determination
·         Curious
·         Confidence
·         Well-behaved
Perception
·         They perceive life as colorful and healthy environment.
·         From their view, they are thrift where the price always the priority for them to choose the product.
·         They are very nationalistic, and very brand loyal which they do not like changes.
·         They are very concern about environmental.
Learning
·         They are mostly influenced by the media, especially newspaper and internet.
·         Observation around the outdoor advertisements such as advertising boards and billboards could influenced their needs and perception in life.
·         Gaining knowledge on the latest news through people around them such as family, friends and colleagues.

Motivation and Needs
·         The needs to have a clean environment around them.
·         Their motivation is to obtain the good quality products that make their life healthier.

4.2 Stakeholders' Characteristics
4.2.1 Primary
Stakeholder
Concerns
  • Chairman
The person who is holding the office is typically elected or appointed by the member of group.
  • Board of Directors
Directing and managing the organization to achieve the company goal. 
  • Employees
Help in manufacturing the company and contribute to the company.
  • Distributors
Distribute the products to the markets.

4.2.2 Secondary
Stakeholder
Concerns
  • Government
Monitoring the country business and economy
  • Media
Concerned in promoting the brand
  • Communities
Contribute information through the community
  • NGO
Concern on the environmental sustainability
  • Customers
Provides good quality products to ensure no negative impact from them


                       CHAPTER 5   INDUSTRY & MARKETPLACE                       
5.1 The Industry
5.1.1 Definition of Water Bottle Industry
Globally, water bottle industry is an important part for everyday living. The water bottle industry work hard work hard to protect the environment, and play an important role in promoting recycling of plastic containers. They produce the water bottle in a wide variety of design and shape to guarantee the highest quality, modern testing equipment is used to test each bottle individually on appearance and performance.

Water bottle is a safe, healthy, and convenient packaged food product, which is comprehensively regulated at both the federal and state level. Strictly regulated as a packaged food product by the U.S. Food and Drug Administration (FDA), water bottle is a safe, refreshing, convenient, and consistently reliable beverage choice.

5.1.2 Shape of the Industry
Bottled water consumption in the world increases by an average 7.0 percent each year; inspite of the fact that bottled water is priced higher. The convenience of bottled water that can be easily purchased at retail outlets and then discarded is a major factor leading many to purchase bottled water. These factors have led to the escalating global production of bottled water, from approximately 142 billion liters in 2002 to over 173 billion liters in 2006. The world’s top four bottled water companies are Danone, Nestle, Coca-Cola and PepsiCo. Although Coca-Cola and PepsiCo are known as the big carbonated soft drinks manufacturers, they have also noted the potential in the bottled water market and have been developing their brands and capabilities in this market.
Although major consumers of bottled water are in Europe and North America, the most promising markets are in Asia Pacific with an annual growth rate of 15.0 percent.
In Malaysia, Spritzer led sales of bottled water in 2012 with its famous eponymous brand, which was the outright leading brand with a 38% of off-trade value share. The company also registered a significant increase in value sales in 2012 of 9%. The Spritzer brand is well established in terms of both still natural mineral bottled water as well as other still bottled water across Malaysia thanks to its wide distribution network. The company also held a large range of flavoured bottled water, such as Spritzer Pop and Spritzer Tinge, which consist of a diverse range of flavours. Furthermore, high capital is also being invested to promote products, such as Spritzer Tinge, in order to create a greater level of brand awareness in the country. Hence, all these efforts helped to maintain Spritzer’s leading position during 2012.

5.1.3 Development of the Water Bottle Industry
While bottled water itself has been around for centuries, the last 100 years or so saw the creation of what we see today as a vital source of healthy, convenient hydration. Bottled water is considered a consumer food product by U.S. Food and Drug Administration (FDA), which has strict standards of identity for bottled water. The FDA requires that the "type" of water must be clearly printed on the label of all bottled water sold in the United States.

The success of the bottled water industry has always been consumer-driven and simply cannot be attributed to costly advertising and marketing campaigns. People realize that bottled water is a safe, healthy, and convenient product, and that is what motivates their purchases. In fact, bottled water companies spend relatively little on advertising and marketing.
The strength of consumer self-generated demand is illustrated by the relatively modest amount spent on bottled water advertising. According to the Beverage Marketing Corporation (BMC) and Kantar Media Intelligence, advertising expenditures for the entire bottled water industry totaled only $48 million in 2010.  That figure consistently reflects one of the lowest spending levels in the beverage industry.
The bottled water market in Malaysia is characterized by high levels of competition, and consolidation among the established participants. The trend in the Malaysian bottled water market seems to follow the path of other industrialized nations. Growth in this market is on an upward trend with more products and competitors entering the market.

5.2 The Marketplace
In above figure, BROS product falls under the water bottle market, along with other top brands such as Sigg and Felton. This market then extended to a larger water bottle industry which falls under the sector of retails and consumer goods.
5.2.1 Current Condition of the Marketplace
Water bottle is important in improving our daily lifestyle. Nowadays, many people are taking attention and gain awareness about the importance of water bottle that focus on the eco-friendly system. Therefore, there are constant competitions between brands of water bottle in Malaysia.

The majority of the water bottle markets are usually located at department store, supermarket and hypermarket which are targeting the family and household. In the market, the largest market of water bottle is the Tupperware brand which is well-known by the consumers and the biggest advantage of this brand is it has lifetime warranty. There are other brand such as Felton, Eplas, Icon, Sigg and others.

BROS water bottles are normally found in AEON Jusco, Popular, Giant and others. AEON Jusco has the more choice of BROS products that displayed. The current target audiences are the students.

5.2.2 Changes in Marketplace
In this modern era, Malaysians are slowly aware about the importance of water bottle in their daily lifestyle. The Malaysia water bottle industry is riding high on the growth in the Malaysia economic; prevent the environment pollution and improving the environmental as well as health. 

Consumers can looks forward to new product launches of reusable water bottle, and the knowledge and usage of it. Malaysians are starting to gain awareness about the plastic bottled water and reduce the use of it.

Recently, the water bottle is rapidly developing and it now comes with beautiful design and variety of colors of the reusable water bottle as well as the Bisphenol-A free. It shows threats to the water bottle as it is reusable and save cost and the resources of the earth as well as protecting human health. Besides, there are many competitions among water bottle brands which give more choices to the consumers. In conclusion, reusable water bottle with Bisphenol-A free is the current trend of water bottle market to avoid the pollution of the environment.

                            CHAPTER 6   COMPETITIVE SITUATION                        
6.1 Direct Competitors
6.1.1 Tupperware
A pioneer in innovative storage products, Tupperware has grown into a trusted and respected global entity. Established over 60 years ago, its presence has made a significant difference in the lives and homes of millions the world over. In 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect its increasing product diversity, in-line with its corporate strategy to add premium consumable items to the product category mix.
Today, Tupperware Brands continues to break new grounds as a multi-brand, multi-category, direct sales conglomerate with an attractive and rewarding business opportunity. It strives to make a difference in the lives of women in the communities in which it operates, by offering them the opportunity to better their lives and create a positive impact on their families.

Strength
-       Stand-alone stores
-       Durable, textured surface withstands scratches.
-       Environment friendly.
-       Multi-awarded company.
-       Life-time warranty.
-       High quality materials that will not release harmful chemicals into the water.
-       The materials used comply with international standards which are Food and Drug Administration (FDA) and Japan Polyolefin Hygienic Association Standards.

Weakness
-       Very expensive.
-       Limited availability.
-       Do not have any distributor store.
-       Hard to find.

6.1.2 Sigg
Born in Switzerland over 100 years ago, SIGG today refreshes the world with stunning design and excellent quality. Its Swiss Made, reusable aluminium bottles are much more than drinking vessels. They are artists’ canvases with some masterpieces earning a place in New York’s Museum of Modern Art. Their light weight and practicality qualify them as vital equipment for adrenalin-hungry mountaineers. At lower altitudes, film stars and super models confirm their status as a ‘must-have’ lifestyle accessory. And with 100% recyclability designs in new materials such as stainless steel, continual innovation and products for all ages and tastes

Strength
-       Durable
-       The bottles are uniquely lightweight and break-proof. 
-       Elastic and unbreakable.
-       100% leak proof. 
-       Environmentally friendly and recyclable. 
-       Flexible Eco Care Liner inside the bottle is completely free from BPA and phthalates.
-       The materials used comply with international standards which are Food and Drug Administration (FDA).

Weakness
-       Very expensive.
-       Limited penetration to low-end market.
-       The limited open size causes uncomfortable in filling and cleaning the bottle.
-       Uncomfortable to touch while transporting hot water because it is made from aluminium.
-       Lack of brand awareness.

6.1.3 Felton
Federlite Sdn Bhd is a well-known manufacturer of varieties of plastic products carrying brand name of Felton since Year 1983. We are developing and modeling Plastic products diversity, especially in the range of Stationery, D.I.Y, Household, CD Storage and Bathroom Accessories that warmly welcomed by our local home and global market.

There are more than 650 types of products, and most of the products are develop by their Research & Development team with their efforts, concepts and ideas. By the efforts and creativity, Felton have proven in the result of the growth of the Plastic and Window Covering Divisions, Felton have achieved 20% growing of turnover every year since Year 2003.

Strength
-       Affordable price.
-       It is distributor everywhere and easy to find.
-       Provide the highest quality product to consumer.
-       Expend the business network to globalization.

Weakness
-       No stand-alone store.
-       The plastic identification code is #7 which made with polycarbonate plastics and may leach BPA.
-       Lack of brand awareness.
-       Lack of promotions and events.


6.2 Indirect Competitors
6.2.1 Spritzer
Spritzer Group is the most integrated and largest bottled water producer in Malaysia. From its humble beginning in a small set-up in Taiping, Perak, in the late 1980’s, the Spritzer Group of Companies today comprises five subsidiaries which are involved in the manufacturing and distribution of natural mineral water, sparkling natural mineral water, distilled drinking water, carbonated fruit flavored drink, non-carbonated fruit flavored drink, functional drink, toothbrushes, performs and packaging bottles.

The brand, SPRITZER, Malaysia best selling natural mineral water is produced and bottled out of a vast 300 acre site with plentiful natural mineral water resources in an environmentally friendly site surrounded by lush tropical rainforests greenery, away from pollution.

Strength
-       Water source and surrounding rainforest has been designated a private protected reserve.
-       Hygienically filtered and bottled to international standards.
-       Multi-awarded company.
-       The containers are US FDA certified and are made of good-grade Polycarbonate (PC).
-       Affordable price and brand awareness.

Weakness
-       No stand-alone stores.
-       Consumer unconcern about the brand.

6.2.2 F&N Ice Mountain
F&N Ice Mountain Natural Mineral Water is a natural sourced mineral water that refreshes & hydrates you with the quality & purity of natural mineral water as nature intended. F&N Ice Mountain is available in PET 1.5L and PET 600ml in Peninsular Malaysia, and PET 500ml in East Malaysia.

F&N’s Ice Mountain Natural Mineral Water has earned itself a spot as one of Malaysia’s favourite thirst quenchers. Extracted from a 100 metre-deep protected natural aquifer reserve in Bentong, Lenggeng and the foothills of Matang, Ice Mountain offers thirsty Malaysians the best in mineral water purity.

Strength
-       Ice Mountain contains various beneficial minerals such as calcium, potassium, and magnesium.
-       The water source is constantly checked to ensure compliance with Ministry of Health.
-       Using the minimal amount of Polyethylene Terephthalate (PET) materials.
-       Environmental friendly.
-       Affordable price and brand awareness.

Weakness
-       No stand-alone stores.
-       Hard to find.
-       Limited availability.

6.2.3 evian®
Evian is a natural mineral water filtered from the French Alps. It is named after the village of Evian, which is situated on the banks of Lake Geneva. Back in 1789, it was discovered that the water had certain health benefits when a visiting Marquis found that drinking the water cured his kidney stones! The water is fed by mountain snow and percolates through the ground for 15 years before it emerges from an underground spring.

Today, Evian is an internationally renowned spa town, where people still flock to taste the famous Evian mineral water. The factory which produces Evian churns out an incredible 1.5 billion litres of water a year, and ships it to 150 countries worldwide. Since 1991, the Evian brand has been owned by the Danone group, one of the largest companies in France. 

Strength
-       Has a convenient PET bottle that’s right for you.
-       Low sodium content and balanced mineral composition make it particularly well suited for mothers and babies.

Weakness
-       Quite expensive.
-       Hard to find.
-       Limited availability.

                                    CHAPTER 7   SWOT ANALYSIS                               
      7.1 SWOT Analysis

      7.1.1 Strength
      7.1.2 Weakness
  • 100% Bisphenol-A (BPA) free
  • Reusable water bottle
  • Environmental friendly
  • Highly durable product
  • Worldwide distribution
  • Limited penetration to low-end market
  • Low level of brand awareness
  • Lack of brand loyalty
  • No stand-alone distribution stores
  • No taking advantage of all possible target markets
      7.1.3 Opportunity
      7.1.3 Threats
  • Connecting with consumers using social media or outdoor media could create more brand awareness, trust and reputation.
  • Improvement on market coverage and distribution.
  • Eco-awareness in the market
            High demand on eco-friendly    
            reusable water bottle from the
            consumers.
  • Competing brands which are more well known
  • Reduction in sales of the products
  • Bargaining of the retailer, which can reduce company profits.
  • Lack of presence in outdoor media to promoting the brand.


                     CHAPTER 8   STRATEGIC TARGET AUDIENCE                   
8.1 Proposed Primary Target Audience

8.1.1 Demographics
Age
·         17 to 23 years old
Gender
·         Both male and female
Education Level
·         Secondary
·         College
·         University
Occupation
·         Student
·         Part time
Income
·         RM 300 to RM 3000
Race & Ethnicity
·         All
Geographical
 Location
·         Urban and Sub-urban

8.1.2 Psychographics
Personality
·         Keep updated with new technology through Internet or friends
·         Like to entertainment and celebrities
·         Stylish, fashionable and brand conscious
·         Wanted to be heard
Attitude
·         Widely open-minded
·         Independence
·         Confidence
·         Well-behave
·         Optimistic
Perception
·         They perceive color and design are the fashionable to them.
·         They perceive life as curious and challenging.
·         From their view, they most concern about excitement and freshness of the product.
·         For them, price is always priority compare to the quality which they concern the most.
Learning
·         They are mostly influenced by the media, especially from Internet and magazines.
·         Gaining knowledge through peer to peer, such as friends and course mate.
Motivation and
 Needs
·         The motivation of honesty and authenticity and also straight-forwardness.
·         The needs to make themselves look fashionable and out-standing.
·         They need to encourage and support by people around them to improve.

8.2 Proposed Secondary Target Audience
8.2.1 Demographics
Age
·         25 to 34 years old
Gender
·         Both male and female
Education Level
·         College
·         University
·         Master
·         Doctoral/PhD
Occupation
·         Full-time
·         Part time
Income
·         RM 1,000 to RM 10,000
Race & Ethnicity
·         All
Geographical
 Location
·         Urban and Sub-urban

8.2.2 Psychographics
Personality
·         Hardworking
·         Loves being with family
·         Preferred old favorite brand
·         Loves simple and easy-to-use products
·         Strong goal orientation
Attitude
·         Widely open-minded
·         Strong determination
·         Courage
·         Lovely
·         Confidence
·         Well-behaved
Perception
·         They perceive life as challenging and busy.
·         They believe in mentality of "Quality comes with a price".
·         From their view, quality always the priority compare to quantity as quality is what they concern the most
·         They are very concern about healthy diet, which is important to their family.
·         They are very nationalistic, and very brand loyal which they do not like changes.
Learning
·         They are mostly influenced by the media, especially newspaper and television.
·         Observation around the outdoor advertisements such as advertising boards and billboards could influence their needs and perception in life.
·         Gaining knowledge through the environment around them, such as family, friends and colleagues.
Motivation and
 Needs
·         The needs to have a refreshing and good looking environment around them.
·         Their motivation is to obtain the premium good quality products that make their life more comfortable.
·         The needs to have a healthy lifestyle with their family.


                       CHAPTER 9   RESEARCH DEVELOPMENT                       
9.1 Marketplace Research







I had visited a few department stores, hypermarkets and supermarkets to research on BROS water bottles regarding the price and placement in comparison with its competitors. The BROS water bottles mostly have their own shelve which is much bigger than its competitors such as iconH2O, Eplas, Felton and others.


9.2 Marketplace Observation
From my observation, mostly of the consumers are students and young adults. They will look through all the water bottle products design and started to compare the price of the brand. Some of the consumers take the water bottle they like and they will look at the price label of water bottle. They will choose the cheaper price because they thought all the water bottle brand have the similarity of the usage. Besides, they are also influence by their friends and family who gave them advice of the water bottle.

ACE Hardware, Sunway
(2 hours)
AEON Jusco, Sunway
(2 hours)
Popular, IOI Mall
(2 hours)
ACE Hardware, IOI Mall
(2 hours)
AEON Jusco, IOI Mall
(2 hours)
AEON Jusco, Midvalley
(2 hours)
AEON Jusco, Seri Kembangan
(2 hours)
BROS
2
0
1
1
0
2
2
Eplas
0
2
2
0
2
3
0
Felton
0
0
0
0
0
0
2
Icon
0
1
0
0
1
0
1
Rubbermaid
1
0
0
1
0
1
0

9.3 Online Survey
This online survey was run from 8th to 13rd of July 2013, with a total of 52 respondents who had answered regarding the BROS brand online survey questionnaire. The online survey was conducted by Google Document and distributed via e-mail and social network such as Facebook and Twitter.

9.3.1 Online Survey Results

Question 1: What is your gender?

The pie chart shows that both male and female of respondents are the same which is 26 male and female respectively.


Question 2: How old are you?
The age ranges who answer the online survey are between 18 to 28 year old.

Question 3: What is your race?

The chart above shows that most of the respondents are Chinese follow by Malay. There are 8% of other respondents which are from Iran, Sri Lanka, China and others. There have no any Indian respondent.

Question 4: Your occupation?
The majority of the respondents is the students and follows by employee. There are no people who are retired to fill in this survey.

Question 5: What is your monthly income?
The pie chart shows that mostly student who fill in this online survey and they having their income based on allowance. There are 7, 6 and 5 respondents who have below RM1,500, RM1,500 to RM2,500 and RM2,500 to RM4,000 income respectively. There have just only 1 respondent who get RM4,000 income.

Question 6: Do you use reusable water bottle?
The chart shows that more than half of the respondents who using reusable water bottle.

Question 7: Are you aware of reusable water bottle?
Majority of the respondents are aware of reusable water bottle which stand about 67% of the answer.


Question 8: Have you ever hear of BROS water bottle?
There are half of the respondents who know and do not know about the BROS brand water bottle.

Question 9: How did you know about BROS water bottle?
Based on the pie chart, there are 35% which they are peer influence by their family and friends and follow by visiting the shop. Next, 15% of the respondent known BROS brand through magazine and 7% of them know from the newspaper and internet or blog. There are 3 respondents who know from social media and none of the respondents get through to know BROS brand from Radio Ads and TV commercial.

Question 10: What brand of water bottle do your prefer?
Tupperware has the majority of respondents who prefer and follow by BROS. Other brand has stand 13% which include Jess Lifebottle, Icon and others. There have no respondents who prefer the Sigg and Eplas water bottle may be because of the price and the quality of the bottle as well as not well know.

Question 11: Based on the question above, why do you prefer that brand?
The respondents who prefer their own brand because of the well known, quality, trustable, warranty, trendy and design of the products as well as peer influence.

Question 12: Do you have a BROS water bottle?
Most of the respondents do not have their own BROS water bottle but 17 of the respondents have it.

Question 13: Will you buy the BROS water bottle?
It seems that most of the respondents will buy the BROS water bottle and yet 38% of the respondents refuse to buy BROS water bottle.

Question 14: What the purpose(s) of you buying BROS water bottle?
The chart shows that mostly of the respondent buying BROS water bottle because of design and follow by eco-friendly and high quality of the water bottle. 11% and 10% of the respondents are because of health and cheap. There are equal percentages of 8% respondents who buying the BROS water bottle because of trendy and other purpose.

Question 15: Please rate the quality of BROS water bottle?
Majority of the respondent never use before the BROS water bottle but there are most of the respondents who use before the BROS water bottle rating it good and average. There do not have poor rating feedback from the respondents.  

Question 16: Which promotion will interest you to buy BROS water bottle?
Most of the respondents prefer buy 1 free 1 for the promotion and discount which stand 32% and 31 % of the respondents’ next follow by the free gifts and trade-in promotion. There are 2% of the respondents who prefer contest or game for the promotion to buy the BROS water bottle.

Question 17: Which part do you think BROS water bottle can be improve?
The pie chart shows that 30% of respondents think that price should be improve. Next, are the design and quality with 24% and 25% of respondents thinking that should be improve.

Question 18: What are the chances of you buying the brand in future?
There are 28 of respondents not sure whether they will buy BROS water bottle but 17 of the respondents highly buy the BROS water bottle in future and 4 of them are the low chances to buy the BROS water bottle. However, 1 of the respondent would not buy the BROS water bottle.

Question 19: If you are satisfied with BROS water bottle, would you like to recommend it to others?
46 of the respondents will recommend the BROS water bottle to others and 4 of them will not recommended.

Question 20: If No, what is/are your reason(s)?
From their reason, they never knew about this brand before and lack of innovative design of the products.

Question 21: What can BROS improve to achieve brand awareness?
Advertising and promotion is highly recommended by 38 respondents respectively to achieve brand awareness which. While there are 14% and 12 % of the respondents recommended price and branding to achieve brand awareness.

 9.3.2 Online Survey Conclusion
After observing throughout the survey, mostly of the respondents are aware about the reusable water bottle and are using it. The respondents know about BROS water bottle through family and friends as well as visiting the shop. They will buy the BROS water bottle in the future and at the same time, they will recommend to others if they satisfied the brand. However, the main competitor of the BROS water bottle is the Tupperware. For the feedback from the respondents’ suggestion, BROS water bottle should improve in advertising and promotion to gain the brand awareness. All these information and statistics will be very helpful as a guideline to understand more on the consumer behavior.

9.4 Interview

I manage to ask some of the question through e-mail and call through the customer team and Ms. Joey who are the human resources of the company.

                              CHAPTER 10  PRECEDENT STUDIES                          
10.1 Advertising Strategy

10.1.1 Print Ads




10.1.2 POP Display




10.1.3 TV Commercial



10.2 Precedent Studies
10.2.1 Tupperware

Exhibition Booth

This event is to introducing Nutrimetics to the Tupperware brands family at Sunway Convention Centre. The arrangement of the exhibition booth is simple and looks elegant. The arrangements of the products look tidy, clean and high quality.

Tupperware Brands "I Love Eco" event is back for its second year with the first roadshow at KB Mall Kelantan. The exhibition booth is quite interesting because there has a creative kitchen. The booth has lots of exhibition profile and yet looks tidy and neat.


TV Commercial

Tupperware Brands TV commercials are mostly describing the use of the product. This is the one of example of Tupperware Brands bottle which includes the benefits of the bottle to the audience. From this TV commercial, the audience will get know the benefit of the bottle and may aware about the brand. It is a good concept to promote the brand by introducing the benefits of the product.

Print ads

The designs of the print ads are not only creative but lively design. The lively design of the print ads will bring trustworthy of the brand as well as loyal to the brand.




10.2.2 Sigg

Exhibition Booth

The exhibition was held in America and mostly the theme is white. The booth is small and it looks simple and nice. The part that attracted was the arrangement of the bottle. Sigg water bottle are colorful and when arrange it together the colorful of water bottles is so attractive and outstanding.


TV Commercial

This TV Commercial was introduced about the New Active Top. It is very interesting to use the stop motion with graphic animation. Besides, this TV Commercial had voice over that talked about the process how the New Active Top being produced.

Print ads

The water bottles of Sigg are colorful which make stand out in the print ads.


10.2.3 Eplas

POP Display

The POP display of Eplas products is simple and the suitable height which they are targeting their target audience. 

Print ads

Mostly the designs are graphic but there are still look nice because there are simple that do not look messy.



                                     CHAPTER 11  REFERENCES                                 
11.1 Reference

  • BROS  official website
http://www.bros.com.my

  • BROS Facebook
http://www.facebook.com/brosnews

  • BROS Facebook (Australia)
http://www.facebook.com/BROSAustralia

  • BROS Article
http://www.kbu.edu.my/design-your-way-into-the-job-market
http://lifestyle.malaysia.msn.com/wellbeing/health/article.aspx?cp-documentid=4284757
http://www.thestar.com.my/story.aspx?file=%2f2011%2f9%2f27%2flifeliving%2f9511304&sec=lifeliving

  • Bisphenol-A (BPA) Article
http://www.nrdc.org/thisgreenlife/0902.asp
http://www.nrdc.org/health/bpa.pdf
http://www.epa.gov/opptintr/existingchemicals/pubs/actionplans/bpa.html

  • Industry and Market in Malaysia
http://www.euromonitor.com/bottled-water-in-malaysia/report
http://www.frost.com/prod/servlet/market-insight-print.pag?docid=99662272

  • Competitior
http://www.tupperware.com.my
http://www.facebook.com/Tupperware.Brands.Malaysia.Singapore
https://www.sigg.com
http://www.felton.com.my/index.htm
http://www.facebook.com/SIGGNorthAmerica
http://www.spritzer.com.my
http://www.fnbm.com.my/content.php?pagename=Our+Brand&id=30
http://www.evian.com/en_SG
http://www.facebook.com/eplassingapore

                                       CHAPTER 12  APPENDICES                                
12.1 Survey and Questionnaire Questions

1. What is your gender?   
¨  Male
¨  Female

2. How old are you?
    _________________

3. What is your race?
¨  Malay
¨  Chinese
¨  Indian
¨  Other: ______________ 
                     
4. Your occupation?
¨  Student
¨  Employee
¨  Retired

5. What is your monthly income??
¨  Allowance (If student)
¨  Below RM1,500
¨  RM1,500 – RM2,500
¨  RM2,500 - RM4,000
¨  RM4,000 and above

6. Do you use reusable water bottle?
¨  Yes
¨  No

7. Are you aware of reusable water bottle?
¨  Yes
¨  No

8. Have you ever hear of BROS water bottle?
¨  Yes
¨  No

9. How did you know about BROS water bottle?
¨  Newspaper
¨  Magazine
¨  Family and friends
¨  Internet or blog
¨  Radio Ads
¨  TV commercial
¨  Social Media
¨  Shop

10. What brand of water bottle do you prefer?
¨  BROS
¨  Tupperware
¨  Felton
¨  Sigg
¨  Eplas
¨  Other: ______________     
 
11. Based on the question above, why do you prefer that brand?
      _____________________________________________________

12. Do you have a BROS water bottle?
¨  Yes
¨  No

13. Will you buy the BROS water bottle?
¨  Yes
¨  No

14. What the purpose(s) of you buying BROS water bottle?
¨  Cheap
¨  Nice design
¨  High quality
¨  Trendy
¨  Eco-friendly
¨  Health
¨  Other: ______________      

15. Please rate the quality of BROS water bottle.
¨  Poor
¨  Average
¨  Good
¨  Never use before

16. Which promotion will interest you to buy BROS?
¨  Discount
¨  Trade-in
¨  Contest/Game
¨  Free gifts
¨  Buy 1 free 1

17. Which parts do you think BROS water bottle can be improve?
¨  Price
¨  Quality
¨  Number of distributors
¨  Design

18. What are the chances of you buying the brand in futureVery High
¨  Very High
¨  High
¨  Not sure
¨  Less
¨  Very less
¨  Never

19. If you are satisfied with BROS water bottle, would you like to recommend it to
      others?
¨  Yes
¨  No

20. If No, what is/are your reason(s)?
      _____________________________________________________

21. What can BROS improve to achieve brand awareness?
¨  Advertising
¨  Promotion
¨  Branding
¨  Price

¨  Other: ______________
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