BRAND
·
BROS
is a Malaysia's bottles and it is founded since 2004.
·
It
has 3 pillars and brand value which involved designs, environmental substantial
and the quality.
·
Originating
from plain color transparent bottles, it has fashionably evolved to colorful
and fun-filled designed bottles.
·
BROS
reusable bottle is a simple way to reduce plastic waste and at the same time,
making a strong environmental message
ADVERTISING PROBLEM
BROS is the number one brand in Malaysia yet mostly of the consumers’ unaware even unconcern about the unique usage of the BROS bottles such as the 100% Bisphenol-A (BPA) free and can withstand heat of 95º. The consumers rather buy another brands water bottle than BROS water bottles because of the prize or they are more knowledgeable about other brands. Besides, not much of people concern about the important of a reusable bottle. This somehow has lowered down the brand awareness and loyalty.
Thus, this situation analysis will focus on how to increase the levels of brand awareness and loyalty toward the customer. There need to be an improvement in the advertisement. This in turn will drive customer to loyalty to the brand.
ADVERTISING OBJECTIVE/MESSAGE
· To introduce the knowledge and uniqueness of BROS water bottle to the consumers.
· To create awareness to the consumers about BROS reusable water bottle and the environmental.
· To advertise the BROS brand through print ads, TV commercial, website, exhibition booth, other collaterals.
